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It sounds obvious to say you should only work on problems that exist. So why did I spend 6 months working on this stupid idea? I invented a model of the world that didn't correspond to reality, and worked from that. Because they begin by trying to think of startup ideas. is doubly dangerous: it doesn't merely yield few good ideas; it yields bad ideas that sound plausible enough to fool you into working on them. Often they care a lot about their pets and spend a lot of money on them.
Whether you are a CIO, IT manager, or an IT pro, today's dynamic workplace presents new issues and challenges.
November 2012The way to get startup ideas is not to try to think of startup ideas.
It's to look for problems, preferably problems you have yourself.
Sum that reaction across the entire population, and you have zero users.
Well When a startup launches, there have to be at least some users who really need what they're making—not just people who could see themselves using it one day, but who want it urgently.
Imagine one of the characters on a TV show was starting a startup. So (unless they got amazingly lucky) the writers would come up with an idea that sounded plausible, but was actually bad. Not all of them perhaps, but if just 2 or 3 percent were regular visitors, you could have millions of users.