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The really big change has been strategically adding pockets.
For example, if you’re eating alone, that’s 15 minutes to read a book. But it’s great to know those “pockets” are there when I’m ready. 1) Be Selective: If you start with the principle that you’re going to create world-class content — and you follow through — be extremely selective about who you allow to use it.
They say they always want to be the dumbest person in the room. Sometimes, it’s a random phrase they’ll say, which turns out to have a million-dollar impact on your business. I also think more of us should learn from uncomfortable sources. Whether it’s Fox News, Jezebel, whatever…if you allow yourself to only exist in an echo chamber, how can you be the best?Instead of pickup tricks, one of the best things you can do is improve yourself.Once you improve yourself — getting fit, getting interesting hobbies, becoming more socially skilled — you can become more selective.Long copy works, as long as it’s interesting and engaging. You’ve sent thousands of emails and after a while your readers will naturally open your emails less and less.This is one of the biggest myths in all of marketing (especially for technical people! We’ve developed a lot of systems to make sure we create material on a regular basis. What’s your number one strategy to keep your list hot, so that people always want to open your emails?